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Pierwsze kroki na ścieżce zawodowej stawiała w social listeningu, po czym doszczętnie przepadła w świecie badań. W Yetiz zajmuje się analityką, ale i prowadzeniem kampanii PPC. Prywatnie jest uzależniona od górskich wędrówek i nie wyobraża sobie życia bez wokalu Freddiego Mercurego.
In an era of increasingly strict privacy policies, the challenge of losing data on users and their behavior on websites continues to grow. As a
Are you struggling with low retention or a small number of purchases despite high traffic in your e-commerce? These are just two of the many
Did you know that you could be losing valuable data about your website users if your consent management platform is not implemented correctly? Furthermore, you
The online discussion about the necessity of migrating from Google Universal Analytics (UA) to Google Analytics 4 (GA4) is ongoing. While the current service will
When looking to gain insights about your audience or industry trends, businesses often turn to expensive focus groups or CATI/CAWI (computer- and phone-based surveys). However,
When setting up a Google Analytics 4 service, it’s worth exploring all the sections of the panel thoroughly. You’ll find several settings that require special
New GA4 users often complain about the „lack of detailed reporting options” compared to GA3. But are they overlooking the incredible potential that GA4 offers?
Most actions that users take on your website can be measured, which brings immense value to your business. With data on user behavior, you can
In December, the buzz around the new version of Google Consent Mode V2 (GCM V2) grew louder. Now, it’s time for proper implementation. In our
Are you planning to launch a website for your business or replace your current one with a new version? Are you looking to run advertising
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