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De-influencing – Countering Consumerism
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De-influencing – Countering Consumerism

In an era of overwhelming messages, stimuli, products, ads, and impulsive buying, the time for de-influencing has come. In opposition to the „buy now, take advantage of the deal” mindset, it promotes rationality, minimalism, and more thoughtful purchasing decisions. What exactly is this trend, how is it already impacting the market, and does it have the potential to change the shopping habits of social media users?

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Brand building

Has the 5 Minutes of Deinfluencing Passed? We Check the Status of the Trend

Deinfluencing was recently a hot topic in the marketing world. On social media, creators promoted mindfulness, minimalism, and more thoughtful purchasing decisions. They highlighted the issue of consumerism and encouraged people to opt for cheaper alternatives over expensive brands. So, how is this trend, which has over 830 million tags on TikTok, doing now? Are we seeing its impact, and if so, is it positive?

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