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5 Digital Marketing Trends to Watch in 2021
Blog

5 Digital Marketing Trends to Watch in 2021

Last year was unique in many ways. The massive growth in the number of e-commerce businesses led to increased competition online and resulted in higher marketing spending. As a result, in addition to standard and widely used customer acquisition methods, many brands have embraced new ways of advertising online. Let’s take a look at the trends that will play a significant role in the industry this year.

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Personalization: A Must for E-Commerce
Marketing Automation

Personalization: A Must for E-Commerce

One impression, one click, one cart, one purchase—the holy grail of every e-commerce business is to be so precise in marketing actions that every dollar spent generates revenue. But is it possible?

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Kupujemy zawsze i wszędzie. Poznaj Anywhere Commerce
Anywhere Commerce

We buy always and everywhere. Discover Anywhere Commerce.

We all make purchases, without exception – young and old, rich and poor, educated and still learning, healthy and sick. Regardless of where we are, at what stage of life, what our social status is, or what our problems, desires, and goals may be – we all engage in buying. I’m not only referring to the most common form of purchasing, such as the transaction between a consumer and a business when we buy bread, shoes, a refrigerator, or a vacation. There are also other types of exchanges where money isn’t always the currency. Sometimes, it’s our data that grants us access to the information we seek, or it’s our attention when someone is trying to persuade us (sell us) their idea or concept. Regardless of the payment system, the buying and selling process is a constant in our lives. We dedicate a lot of energy to managing it and making the right decisions.

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What does a recession mean for your business and how to cope with it. Predictions for 2023
Blog

What does a recession mean for your business and how to cope with it. Predictions for 2023

According to all predictions, many markets will experience a recession this year. Even if it doesn’t affect all markets or directly impact certain consumer groups, the mere announcement of a recession will lead to further deterioration in consumer sentiment, resulting in lower sales, especially for impulse purchases. Shrinking target groups will increase competition, with more sellers vying for the same customer.

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Geen categorie

Why a Properly Built Sales Funnel Will Help You Earn More

A well-constructed sales funnel provides you with insights into your customers at every stage of the process. This allows you to tailor your sales tactics and techniques to specific groups—helping you capture the interest of those who are ready to engage and avoiding wasting time on leads that still need nurturing.

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Gain an Edge Over Your Competitors: Advertise on Pinterest
Blog

Gain an Edge Over Your Competitors: Advertise on Pinterest

There is one place on the internet where competition is significantly lower. Pinterest, often overlooked, remains an underappreciated communication channel. It’s the perfect time to start using it before your competitors do! Discover how to tap into its potential for your advertising efforts.

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