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4 Things to Remember When Creating Facebook Campaigns
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4 Things to Remember When Creating Facebook Campaigns

Facebook is becoming an increasingly popular platform for marketing activities. Ad campaigns run through this channel can be highly effective and yield significant profits. However, to achieve this, we must pay attention to a few details and be familiar with all the available options. Below are 4 essential things to keep in mind when creating Facebook campaigns.

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What is CPC, CTR, etc.? A Small Glossary of Popular Abbreviations
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What is CPC, CTR, etc.? A Small Glossary of Popular Abbreviations

Marketing agency employees often use specialized terms and abbreviations when preparing reports for online campaigns. These terms seem so obvious to them that they don’t feel the need to explain them. The result? Clients often end up confused, asking questions like, “What is CPC?” or “What does this report even mean?” That’s why we’ve decided to compile and explain the most important terms all in one place.

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Facebook — upcoming changes
Social media en Influencef Marketing

Facebook — upcoming changes

A recent outage of the Messenger and Instagram apps caused a stir among thousands of users in many countries, including Poland. Although the issues were resolved within a few hours, it turned out that this was only the beginning of changes awaiting European users.

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