Facebook is becoming an increasingly popular platform for marketing activities. Ad campaigns run through this channel can be highly effective and yield significant profits. However, to achieve this, we must pay attention to a few details and be familiar with all the available options. Below are 4 essential things to keep in mind when creating Facebook campaigns.
A few days ago, the Facebook team announced further changes to its algorithm. This time, the modifications are quite significant, as the priority in users’ feeds will now be given to posts from their friends, while the number of posts from pages they follow will be even more restricted. Facebook promises that if you publish valuable content, there’s nothing to worry about. However, looking at the platform’s past actions, it’s likely that already low organic reach will drop almost to zero.
Recently, Facebook announced the launch of a new feature on its social media platform — Facebook Shops. For now, the service will only be available in the USA, but over time, it is expected to roll out in other countries where Facebook operates. So, what is new about this introduced solution? How does it differ from the already existing Marketplace? We are happy to share what we know so far.
A recent outage of the Messenger and Instagram apps caused a stir among thousands of users in many countries, including Poland. Although the issues were resolved within a few hours, it turned out that this was only the beginning of changes awaiting European users.
Starting cooperation with an agency always involves a lot of arrangements and so-called „technicalities” related to various channels. Often, it’s these technical issues that cause the most problems or even delay the campaign launch. How can you quickly get everything sorted?
The world of social media never stands still. Both Facebook and Instagram are doing everything they can to attract users’ attention and keep them engaged for as long as possible. What new features can we expect this time?
It is often said that complex technology starts to resemble magic. A perfect example of this is the advertising algorithms used by Facebook, or rather Meta. The number of data sources and variables that these algorithms rely on is so vast that it’s easy to get lost.
Your potential customers check Facebook or Instagram several times a day. Did you know you can showcase your products on these platforms? Learn how to create a shop on social media and start selling today!
Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.
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