Blog
Google Updates – Analytics 360 and AdWords
Just two days ago, Google announced some major changes. AdWords, which is celebrating its 15th anniversary, is set to undergo a significant overhaul. From the rather cryptic announcements, it seems that mobile devices will take center stage, emerging as the most valuable tools in the world of modern advertising, particularly in the U.S. Given this trend, such a strategy seems not only timely but essential.