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Google Analytics 4

Google Analytics 4 Audit – The Most Common Mistakes When Implementing the New Service
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Google Analytics 4 Audit – The Most Common Mistakes When Implementing the New Service

The online discussion about the necessity of migrating from Google Universal Analytics (UA) to Google Analytics 4 (GA4) is ongoing. While the current service will stop processing new data on July 1, 2023, it is highly recommended to implement GA4 as soon as possible. But why is that? Moreover, how can you do it correctly? What should you pay special attention to? You’ll find the answers to these questions in the article below. Happy reading!

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How to Increase the Volume and Accuracy of Audience Data in GA4?
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How to Increase the Volume and Accuracy of Audience Data in GA4?

When setting up a Google Analytics 4 service, it’s worth exploring all the sections of the panel thoroughly. You’ll find several settings that require special attention. These settings control how data is collected, how long it is retained, and the reporting identity. Leaving these options in their default configuration could result in limited data access or missed opportunities to gather valuable insights. Here’s what to focus on!

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The Most Common Issues Users Face After Switching to Google Analytics 4
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The Most Common Issues Users Face After Switching to Google Analytics 4

It’s been a few weeks since Universal Analytics (GA3) stopped processing new data, and its former enthusiasts have had to switch to the new version of the service or look for alternatives. In today’s article, we address the most common concerns our clients bring up during GA4 (Google Analytics 4) audits. Check if any of these cases apply to you!

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