Google Analytics 4 Audit – The Most Common Mistakes When Implementing the New Service
The online discussion about the necessity of migrating from Google Universal Analytics (UA) to Google Analytics 4 (GA4) is ongoing. While the current service will stop processing new data on July 1, 2023, it is highly recommended to implement GA4 as soon as possible. But why is that? Moreover, how can you do it correctly? What should you pay special attention to? You’ll find the answers to these questions in the article below. Happy reading!