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Take Care of Data Quality in Google Analytics
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Take Care of Data Quality in Google Analytics

Have you recently noticed strange traffic sources in your Google Analytics account? Or maybe there’s been a sudden increase in direct visits? Unfortunately, it’s not always something to celebrate. It could be spam data, which means nothing and only confuses those analyzing the charts and tables in Analytics. That’s why data quality in Google Analytics is so important.

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What is CPC, CTR, etc.? A Small Glossary of Popular Abbreviations
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What is CPC, CTR, etc.? A Small Glossary of Popular Abbreviations

Marketing agency employees often use specialized terms and abbreviations when preparing reports for online campaigns. These terms seem so obvious to them that they don’t feel the need to explain them. The result? Clients often end up confused, asking questions like, “What is CPC?” or “What does this report even mean?” That’s why we’ve decided to compile and explain the most important terms all in one place.

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Smart Data – how to choose business-critical data
Geen categorie

Smart Data – how to choose business-critical data

Recently, we had the opportunity to attend two conferences organized by IAB: Dimaq Day and „How To: Alice in Programmaticland.” Both events were interesting and inspiring. They also shared a common theme – data. We discussed its quality, sources, processing, and analysis, but the whole discussion missed two extremely important questions: how to define the data that matters to our business and how to select it from thousands of variables?

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Google Updates – Analytics 360 and AdWords
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Google Updates – Analytics 360 and AdWords

Just two days ago, Google announced some major changes. AdWords, which is celebrating its 15th anniversary, is set to undergo a significant overhaul. From the rather cryptic announcements, it seems that mobile devices will take center stage, emerging as the most valuable tools in the world of modern advertising, particularly in the U.S. Given this trend, such a strategy seems not only timely but essential.

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Google Analytics 4 Audit – The Most Common Mistakes When Implementing the New Service
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Google Analytics 4 Audit – The Most Common Mistakes When Implementing the New Service

The online discussion about the necessity of migrating from Google Universal Analytics (UA) to Google Analytics 4 (GA4) is ongoing. While the current service will stop processing new data on July 1, 2023, it is highly recommended to implement GA4 as soon as possible. But why is that? Moreover, how can you do it correctly? What should you pay special attention to? You’ll find the answers to these questions in the article below. Happy reading!

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Anywhere Commerce

How to Exclude Unwanted Traffic and Maximize Your Ad Budget in Google Ads?

Did you know that a well-curated exclusion list in Google Ads can protect both your budget and brand image? By using it, your ads are shown to the right audience, driving higher-quality traffic with a greater likelihood of conversion. Utilizing exclusion lists in Google Ads campaigns is one of our best practices in campaign management. See what we focus on!

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How to Turn Data into Action? Improve Your Website and Boost Conversions with Actionable Insights
Alles

How to Turn Data into Action? Improve Your Website and Boost Conversions with Actionable Insights

Most actions that users take on your website can be measured, which brings immense value to your business. With data on user behavior, you can effectively optimize paid activities, streamline lead generation and sales processes, and improve specific areas of your website in terms of UX. Learn which events are worth measuring, how to implement measurements in various tools, where to find data, and how to turn it into actions that drive profit.

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11 methods to improve data collection in Google Ads
Alles

11 Methods to Improve Data Collection in Google Ads

Did you know that you’re likely losing up to 30% of the data from the marketing tools you use? The restrictions on data collection are becoming more significant. That’s why it’s crucial to take advantage of every possible method to maximize the amount of information you gather about your audience, their behavior, and the results of your campaigns. Discover the TOP 10 proven methods our specialists use daily to manage Google Ads campaigns. The more valuable data you collect, the better and more informed business decisions you can

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