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Anywhere Commerce

Do you have a problem in your e-commerce? Data analysis will help you solve it effectively!

In an era of increasingly strict privacy policies, the challenge of losing data on users and their behavior on websites continues to grow. As a result, optimizing paid actions becomes less effective, which in turn drives up customer acquisition costs. In response, digital giants are designing solutions to cushion the effects of the ongoing transformation in the digital world. Read the article below to understand why you’re losing user data and how you can prevent it!

Note! In my next article, I’ll present a use case that will illustrate the potential data growth achieved by implementing server-side tagging.
Check if any of these common e-commerce issues apply to you! In the publication, you’ll find sample research suggestions that will guide you in addressing problems such as low retention rates, high website traffic but relatively few purchases, or low demand for products you offer through cross-selling.

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What is CPC, CTR, etc.? A Small Glossary of Popular Abbreviations
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What is CPC, CTR, etc.? A Small Glossary of Popular Abbreviations

Marketing agency employees often use specialized terms and abbreviations when preparing reports for online campaigns. These terms seem so obvious to them that they don’t feel the need to explain them. The result? Clients often end up confused, asking questions like, “What is CPC?” or “What does this report even mean?” That’s why we’ve decided to compile and explain the most important terms all in one place.

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