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Yetiz Interactive Achieves Google Partner Premier Status
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Yetiz Interactive Achieves Google Partner Premier Status

Although we’ve enjoyed Google Partner status for the past 1.5 years, we’re excited to announce that we’ve received an additional distinction: Google Partner Premier status! (or Premium—both names are correct, as even Google hasn’t settled on one yet). But what exactly does this title mean, and what benefits does it offer our clients?

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Program Google Ad Grants for Non-Profit Organizations
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Program Google Ad Grants for Non-Profit Organizations

When thinking about marketing, many people forget that this concept doesn’t apply exclusively to commercial tasks. The tools used for promoting goods and services, based on similar mechanisms, can also be employed to promote ideas and educational activities within social campaigns.

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Google Updates – Analytics 360 and AdWords
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Google Updates – Analytics 360 and AdWords

Just two days ago, Google announced some major changes. AdWords, which is celebrating its 15th anniversary, is set to undergo a significant overhaul. From the rather cryptic announcements, it seems that mobile devices will take center stage, emerging as the most valuable tools in the world of modern advertising, particularly in the U.S. Given this trend, such a strategy seems not only timely but essential.

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Cookie Consent Management – How to Do It Right?
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Cookie Consent Management – How to Do It Right?

Did you know that you could be losing valuable data about your website users if your consent management platform is not implemented correctly? Furthermore, you could be at risk of facing financial penalties from the Data Protection Authority. Learn how to avoid these issues!

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Google Analytics 4 Audit – The Most Common Mistakes When Implementing the New Service
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Google Analytics 4 Audit – The Most Common Mistakes When Implementing the New Service

The online discussion about the necessity of migrating from Google Universal Analytics (UA) to Google Analytics 4 (GA4) is ongoing. While the current service will stop processing new data on July 1, 2023, it is highly recommended to implement GA4 as soon as possible. But why is that? Moreover, how can you do it correctly? What should you pay special attention to? You’ll find the answers to these questions in the article below. Happy reading!

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Anywhere Commerce

How to Exclude Unwanted Traffic and Maximize Your Ad Budget in Google Ads?

Did you know that a well-curated exclusion list in Google Ads can protect both your budget and brand image? By using it, your ads are shown to the right audience, driving higher-quality traffic with a greater likelihood of conversion. Utilizing exclusion lists in Google Ads campaigns is one of our best practices in campaign management. See what we focus on!

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