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Photo-based Social Media — What You Should Know
Blog

Photo-based Social Media — What You Should Know

As part of the Social Media Guide in Poland for IAB, a colleague from our team had the pleasure of co-creating a detailed analysis of platforms that revolve around photos. We’re talking about the most popular Instagram and its contemporary, Pinterest. Both of these platforms have been around for 10 years. What should you know about them, and how can they benefit your business? Let’s take a closer look and briefly summarize the key information.

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Facebook Shops — what do we know so far?
Blog

Facebook Shops — what do we know so far?

Recently, Facebook announced the launch of a new feature on its social media platform — Facebook Shops. For now, the service will only be available in the USA, but over time, it is expected to roll out in other countries where Facebook operates. So, what is new about this introduced solution? How does it differ from the already existing Marketplace? We are happy to share what we know so far.

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Facebook — upcoming changes
Social media en Influencef Marketing

Facebook — upcoming changes

A recent outage of the Messenger and Instagram apps caused a stir among thousands of users in many countries, including Poland. Although the issues were resolved within a few hours, it turned out that this was only the beginning of changes awaiting European users.

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De-influencing – Countering Consumerism
Blog

De-influencing – Countering Consumerism

In an era of overwhelming messages, stimuli, products, ads, and impulsive buying, the time for de-influencing has come. In opposition to the „buy now, take advantage of the deal” mindset, it promotes rationality, minimalism, and more thoughtful purchasing decisions. What exactly is this trend, how is it already impacting the market, and does it have the potential to change the shopping habits of social media users?

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Brand building

Take a Step Back to Sell More Effectively on Social Media!

Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.

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Brand building

Take a Step Back to Sell More Effectively on Social Media!

Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.

Verder lezen »