Unlimited access to products and services, along with the ubiquitous ability to purchase at any time (anywhere commerce, a-commerce), means that only those players who can adapt to the changing realities survive in the market. Year after year, we observe a growth in the number of e-commerce businesses, but we also see many of them disappear. In a world full of competition and rapid changes, customer retention and loyalty building are becoming key elements of success.

Dlaczego lojalność jest tak ważna i jakie strategie i praktyki pomogą w zbudowaniu silnej bazy powracających klientów?