Marketing Automation is an excellent way to enhance the efficiency of an already operating online store. In this article, we will present 8 practical applications of this communication channel and traffic acquisition method.
Digital transformation involves the integration of technologies and digital solutions into a business. It helps companies compete in the marketplace, respond to changing realities, and better align with customer expectations. But what does transformation actually mean for companies?
Multiple channels, traffic sources, and conversion metrics: CTR, CPC, ROAS, CLTV, number of leads, bounce rate… And above all this data lie your company’s marketing and sales goals. Making accurate business decisions is a challenge, and KPIs—Key Performance Indicators—are invaluable tools in this process. These carefully selected and monitored metrics reflect the direction and pace of growth across various areas. Learn how KPIs can help you monitor your marketing efforts—whether managed in-house or by an agency handling your business.
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