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Who Are You, Dear Website User?
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Who Are You, Dear Website User?

Anyone who owns a website wants it to bring some value to their business. In its simplest form, a good website is a kind of offer presented online. Taking it a step further, it may be about enhancing the company’s image (not just marking its presence). Continuing these considerations, we might think about new clients that the website could attract to our traditional business or, heaven forbid, even transactions carried out directly through an online store.

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Online marketing and mobile devices
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Online marketing and mobile devices

The world of mobile devices has completely changed the rules of online marketing. The way we consume online content via smartphones is almost revolutionary compared to traditional devices. This concerns not only the time and place but also the triggers that prompt us to seek out specific resources.

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Advertising Agency or Marketing Agency?
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Advertising Agency or Marketing Agency?

Do you need an advertising agency or a marketing agency? No difference? Wait, there’s also a social media agency that contacted me, and a friend recommended a SEM agency. And all you wanted was to simply grow your business.

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Effective Home Office in Marketing: Is It Possible?
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Effective Home Office in Marketing: Is It Possible?

Working from home, which for many seemed like a dream job, has recently become the daily reality for a large number of workers. This shift undoubtedly offers many advantages, such as saving time that we can now spend on getting more sleep instead of sitting in traffic on our way to the office. We also work in an environment we can tailor to our individual needs, allowing for the optimization of our work. It sounds great in theory, under ideal conditions, but what does it really look like? Can we actually be more productive working from home than in the office? Let’s take a closer look.

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How to Build an Expert Reputation Through a Company Blog
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How to Build an Expert Reputation Through a Company Blog

Becoming a specialist in a particular field is often associated with a strong professional position, a heavy workload, and good earnings. The status of an expert goes even further, representing the highest achievements in a given area. In the age of the internet and self-proclaimed experts, this word has somewhat lost its significance, but that doesn’t mean true experts have disappeared. So, how can you emphasize your status and build your professional position? One of the key elements of this effort is a company blog.

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Facebook Shops — what do we know so far?
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Facebook Shops — what do we know so far?

Recently, Facebook announced the launch of a new feature on its social media platform — Facebook Shops. For now, the service will only be available in the USA, but over time, it is expected to roll out in other countries where Facebook operates. So, what is new about this introduced solution? How does it differ from the already existing Marketplace? We are happy to share what we know so far.

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YouTube — a platform for advertising. What's new?
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YouTube — a platform for advertising. What’s new?

The popularity of YouTube has made it widely used for various purposes. While watching videos remains the dominant activity on the platform, it doesn’t overwhelmingly surpass music or podcast listening. Many users consume content on YouTube without actively watching their screens. In response to this, the platform has introduced a new feature: audio ads.

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n the Rhythm of a New Beat — TikTok and Shopify Join Forces
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In the Rhythm of a New Beat — TikTok and Shopify Join Forces

TikTok, the fastest-growing social media platform, has so far been associated with an endless stream of short video clips. With over 800 million active users, mainly from younger age groups (41% of them are aged between 16 and 24), users share various types of short videos and spend an average of 52 minutes a day on the app. It’s no wonder that brands are looking for ways to reach and engage such a massive audience. It seems that the partnership between Shopify and TikTok is stepping up to meet this demand.

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Social commerce — a growing market
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Social commerce — a growing market

The growth of social media is transforming many aspects of everyday life, including how we shop. As the e-commerce market has expanded, a new sector has emerged from it: social commerce, which operates within the realm of social media platforms. What exactly is social commerce, and what makes it unique?

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