Multiple channels, traffic sources, and conversion metrics: CTR, CPC, ROAS, CLTV, number of leads, bounce rate… And above all this data lie your company’s marketing and sales goals. Making accurate business decisions is a challenge, and KPIs—Key Performance Indicators—are invaluable tools in this process. These carefully selected and monitored metrics reflect the direction and pace of growth across various areas. Learn how KPIs can help you monitor your marketing efforts—whether managed in-house or by an agency handling your business.