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Programmatic

New Forms of Advertising in the Programmatic System
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New Forms of Advertising in the Programmatic System

For several years now, spending on programmatic advertising has been steadily increasing. Many analyses show that despite the benefits not being immediately apparent, companies are choosing to invest in this segment. Its position at a very early stage of the sales funnel and the difficulties in attributing conversions to actions can often discourage smaller players who do not plan their activities long-term.

However, companies that choose this form of advertising often win big, sometimes very big, thanks to the ability to deeply engage their users at all levels of interaction and to build strong brand awareness.

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Are You Buying Ads Directly from Publishers? Take Advantage of the Benefits of Programmatic. A Case Study from the Cosmetics Industry
Anywhere Commerce

Are You Buying Ads Directly from Publishers? Take Advantage of the Benefits of Programmatic. A Case Study from the Cosmetics Industry

Are you running advertising campaigns online? Collaboration between advertisers, agencies, and publishers can be much simpler with Programmatic. Streamlining processes is just one of many benefits. Transparency, unique ad placements, and unparalleled targeting precision are key features of Programmatic. See how we optimized the advertising budget of one of the major cosmetics brands in Poland!

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