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4 Things to Remember When Creating Facebook Campaigns
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4 Things to Remember When Creating Facebook Campaigns

Facebook is becoming an increasingly popular platform for marketing activities. Ad campaigns run through this channel can be highly effective and yield significant profits. However, to achieve this, we must pay attention to a few details and be familiar with all the available options. Below are 4 essential things to keep in mind when creating Facebook campaigns.

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Social commerce — a growing market
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Social commerce — a growing market

The growth of social media is transforming many aspects of everyday life, including how we shop. As the e-commerce market has expanded, a new sector has emerged from it: social commerce, which operates within the realm of social media platforms. What exactly is social commerce, and what makes it unique?

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How does social commerce work from a technical perspective? Presenting the sales mechanism during live streaming on Facebook.
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How does social commerce work from a technical perspective? Presenting the sales mechanism during live streaming on Facebook.

Social commerce is a growing sales trend happening within social media platforms. By using social media and their associated messaging apps, we can present product offers to a target audience. Unlike traditional advertising campaigns aimed at driving traffic to an external website for purchasing, here we complete the sale without leaving the social media platform. How does it work?

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