Do you need an advertising agency or a marketing agency? No difference? Wait, there’s also a social media agency that contacted me, and a friend recommended a SEM agency. And all you wanted was to simply grow your business.
The popularity of YouTube has made it widely used for various purposes. While watching videos remains the dominant activity on the platform, it doesn’t overwhelmingly surpass music or podcast listening. Many users consume content on YouTube without actively watching their screens. In response to this, the platform has introduced a new feature: audio ads.
TikTok, the fastest-growing social media platform, has so far been associated with an endless stream of short video clips. With over 800 million active users, mainly from younger age groups (41% of them are aged between 16 and 24), users share various types of short videos and spend an average of 52 minutes a day on the app. It’s no wonder that brands are looking for ways to reach and engage such a massive audience. It seems that the partnership between Shopify and TikTok is stepping up to meet this demand.
The growth of social media is transforming many aspects of everyday life, including how we shop. As the e-commerce market has expanded, a new sector has emerged from it: social commerce, which operates within the realm of social media platforms. What exactly is social commerce, and what makes it unique?
Google dominates 97.5% of search queries in Poland, so search engine advertising is naturally associated with Google Ads. However, appearing on highly popular queries—searched tens of thousands or even hundreds of thousands of times monthly—can become extremely costly due to the fierce competition. Stepping outside the usual framework could yield exceptional results, so it’s worth considering what advertising in platforms like Bing Ads or Yandex Direct might offer.
TikTok, the most „controversial” social media channel, was launched in 2016 in China. The platform is based on short video content.
TikTok is definitely one of the „winners” of the pandemic. Although it had already won the hearts of teenagers, the increased time spent at home drew the attention and engagement of older users.
Pinterest still seems to be overlooked by most advertisers, and relatively few people are taking advantage of its potential. So, is it worth seizing this opportunity?
Your potential customers check Facebook or Instagram several times a day. Did you know you can showcase your products on these platforms? Learn how to create a shop on social media and start selling today!
Wydaje Ci się, że Pinterest to miejsce, w którym tylko pooglądasz piękne wnętrza, poszukasz sukienki na wesele czy dodasz zdjęcie obiadu? A jeśli powiem Ci, że publikując same zdjęcia możesz zwiększyć ruch na stronie nawet o 33%, a koszt konwersji może spaść ponad 2-krotnie? Pewnie nie uwierzysz…
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