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skąd pozyskiwać dane

Smart Data – how to choose business-critical data
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Smart Data – how to choose business-critical data

Recently, we had the opportunity to attend two conferences organized by IAB: Dimaq Day and „How To: Alice in Programmaticland.” Both events were interesting and inspiring. They also shared a common theme – data. We discussed its quality, sources, processing, and analysis, but the whole discussion missed two extremely important questions: how to define the data that matters to our business and how to select it from thousands of variables?

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Digital Transformation – Accurate Information and Informed Decisions
Blog

Digital Transformation – Accurate Information and Informed Decisions

In the following material, Piotr Rocławski, CEO, and Łukasz Heine, CMO at Yetiz Interactive, explain why data is the foundation of all advanced digital activities. Especially in the case of extensive customer networks (in their broadest sense), knowing which data to collect is key to effective digital transformation and the commercial success of an enterprise.

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