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social commerce

How does social commerce work from a technical perspective? Presenting the sales mechanism during live streaming on Facebook.
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How does social commerce work from a technical perspective? Presenting the sales mechanism during live streaming on Facebook.

Social commerce is a growing sales trend happening within social media platforms. By using social media and their associated messaging apps, we can present product offers to a target audience. Unlike traditional advertising campaigns aimed at driving traffic to an external website for purchasing, here we complete the sale without leaving the social media platform. How does it work?

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