TikTok Ads Guide
TikTok, the most „controversial” social media channel, was launched in 2016 in China. The platform is based on short video content.
TikTok, the most „controversial” social media channel, was launched in 2016 in China. The platform is based on short video content.
TikTok is definitely one of the „winners” of the pandemic. Although it had already won the hearts of teenagers, the increased time spent at home drew the attention and engagement of older users.
In an era of overwhelming messages, stimuli, products, ads, and impulsive buying, the time for de-influencing has come. In opposition to the „buy now, take advantage of the deal” mindset, it promotes rationality, minimalism, and more thoughtful purchasing decisions. What exactly is this trend, how is it already impacting the market, and does it have the potential to change the shopping habits of social media users?
Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.
Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.
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