DoubleClick

The DoubleClick Digital Marketing platform primarily consists of the following modules:

  • DoubleClick Campaign Manager
  • DoubleClick Bid Manager
  • DoubleClick Search

DoubleClick Campaign Manager collects data from campaigns run through the platform. Due to its reputation and reliability, it can be used as an independent data source for campaign performance. If, as a client commissioning a campaign, you want to ensure that the reported data from a publisher (e.g., a website) regarding impressions and clicks on banners or video ads is accurate, you can verify it using DoubleClick Campaign Manager.

For our clients, implementing this solution has often resulted in improved traffic quality from publishers.

DoubleClick Bid Manager is an RTB (Real-Time Bidding) platform that allows us to purchase ads programmatically across all major advertising networks and exchanges (Google AdExchange, SmartRTB, AppNexus, BrightRoll, Rubicon, Admeta, Adform, and others). This ensures access to top-quality advertising spaces, from small blogs to large horizontal portals like wp.pl or onet.pl. With DoubleClick Bid Manager, we can expand ad reach to new, high-quality sites.

This tool is primarily used in brand awareness and display campaigns (banner/display), where it’s crucial to define the exact reach, frequency capping (how often an ad is shown), and demographic data.

DoubleClick Search enables the consolidation of campaigns from different search engines into one place. This is especially beneficial for advertisers who use not only Google AdWords but also Bing Ads or Yandex Direct.

doubleclick cpm

How much do DoubleClick campaigns cost?

For ads purchased through DoubleClick Bid Manager, the pricing is similar to other ad platforms, based on specific actions: CPC (cost per click) or more commonly, CPM (cost per thousand impressions). The cost of using DoubleClick Campaign Manager as an ad server or independent data source is significantly lower than the potential savings it offers.

The DoubleClick platform opens up several additional possibilities for conducting online marketing activities for our clients. Thanks to it, we are even more efficient!