New Forms of Advertising in the Programmatic System
For several years now, spending on programmatic advertising has been steadily increasing. Many analyses show that despite the benefits not being immediately apparent, companies are choosing to invest in this segment. Its position at a very early stage of the sales funnel and the difficulties in attributing conversions to actions can often discourage smaller players who do not plan their activities long-term.
However, companies that choose this form of advertising often win big, sometimes very big, thanks to the ability to deeply engage their users at all levels of interaction and to build strong brand awareness.