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Jakub Pytlik

Autor: Jakub Pytlik

Jakub Pytlik

New Forms of Advertising in the Programmatic System
Blog

New Forms of Advertising in the Programmatic System

For several years now, spending on programmatic advertising has been steadily increasing. Many analyses show that despite the benefits not being immediately apparent, companies are choosing to invest in this segment. Its position at a very early stage of the sales funnel and the difficulties in attributing conversions to actions can often discourage smaller players who do not plan their activities long-term.

However, companies that choose this form of advertising often win big, sometimes very big, thanks to the ability to deeply engage their users at all levels of interaction and to build strong brand awareness.

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Are You Buying Ads Directly from Publishers? Take Advantage of the Benefits of Programmatic. A Case Study from the Cosmetics Industry
Anywhere Commerce

Are You Buying Ads Directly from Publishers? Take Advantage of the Benefits of Programmatic. A Case Study from the Cosmetics Industry

Are you running advertising campaigns online? Collaboration between advertisers, agencies, and publishers can be much simpler with Programmatic. Streamlining processes is just one of many benefits. Transparency, unique ad placements, and unparalleled targeting precision are key features of Programmatic. See how we optimized the advertising budget of one of the major cosmetics brands in Poland!

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11 methods to improve data collection in Google Ads
Alles

11 Methods to Improve Data Collection in Google Ads

Did you know that you’re likely losing up to 30% of the data from the marketing tools you use? The restrictions on data collection are becoming more significant. That’s why it’s crucial to take advantage of every possible method to maximize the amount of information you gather about your audience, their behavior, and the results of your campaigns. Discover the TOP 10 proven methods our specialists use daily to manage Google Ads campaigns. The more valuable data you collect, the better and more informed business decisions you can

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Programmatic
Alles

11 methoden om gegevensverzameling te verbeteren in Google Ads.

Wist je dat je waarschijnlijk zelfs tot 30% van de gegevens verliest van de marketingtools die je gebruikt? De beperkingen in hun verzameling worden steeds groter. Het is dus de moeite waard om alle mogelijke manieren te benutten om de hoeveelheid informatie over je doelgroep, hun gedrag en de resultaten van je acties te maximaliseren. Ontdek de TOP 10 bewezen methoden die onze specialisten dagelijks gebruiken bij het beheren van campagnes in Google Ads. Hoeveel waardevolle gegevens je verzamelt, beïnvloedt het nemen van betere en meer geïnformeerde zakelijke beslissingen!

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