90% of the clients I talk to don’t have a strategy. Why? Because there isn’t a single, clear definition, which makes it harder to understand what it really is and how it tangibly impacts business. There’s also a lack of information on what the process looks like and what its outcomes are. The terminology surrounding this area definitely doesn’t help in making the decision about whether (and what) to choose.

Can a single word work wonders in the business world? Yes – that word is 'name.’ The name of a brand, product, or even a product line is one of the key elements of branding. Are you starting or planning the process of brand building? Naming will be one of the first milestones on your journey. It’s more than just choosing words. It’s the beginning of the story of your brand. It’s the first step to creating something that not only sounds good but also captures the essence of your business. So, how do you approach this challenge?”