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Patrycja Gala

Autor: Patrycja Gala

Patrycja Gala

Instagram's Battle with TikTok
Blog

Instagram’s Battle with TikTok

Original Content on Social Media – Will the Days of Finding Something Unique on Every Platform Return?
Instagram has decided to tackle the issue of content duplication across platforms by employing a carrot-and-stick approach. There will be some penalties, but also rewarding incentives. Will it work?

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Gain an Edge Over Your Competitors: Advertise on Pinterest
Blog

Gain an Edge Over Your Competitors: Advertise on Pinterest

There is one place on the internet where competition is significantly lower. Pinterest, often overlooked, remains an underappreciated communication channel. It’s the perfect time to start using it before your competitors do! Discover how to tap into its potential for your advertising efforts.

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Brand building

Take a Step Back to Sell More Effectively on Social Media!

Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.

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Alles

Straight to the Heart of Your Audience: The Power of Content and Free Social Media Activities

Do you think you can’t afford effective social media campaigns? Not true! All you need is a willingness to discover what works on specific platforms and to know your target audience. Everything you read in this article (and possibly implement) relates solely to organic actions—those for which you won’t pay a cent, aside from your or your team’s time. Remember, well-targeted organic efforts can effectively compete with paid campaigns, especially on the platforms discussed below.

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Alles

Ads Manager or the „Boost Post” Button – Which One to Choose? Let’s Clear Up the Confusion!

If you manage a Facebook fan page, you’ve probably seen the blue „Promote Post” button under your posts. This is one of the advertising options offered by Meta. The second, more advanced option is creating campaigns in the Ads Manager. Are you wondering which is more effective? Do you believe that „Promote Post” is a good solution in every situation? Or do you think Ads Manager is too complicated? Find out what works best for you!

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Why Do You Need LinkedIn? Are You Thinking About Advertising There? Find Out If It's Worth It!
Blog

Why Do You Need LinkedIn? Are You Thinking About Advertising There? Find Out If It’s Worth It!

Why do you need LinkedIn? Well, it depends 🙂 It depends on what your goal is. Do you want to showcase your brand to a wider audience, or perhaps generate leads? Do you need to increase traffic to your website or invite people to an event or webinar? LinkedIn is worth considering for all of these, and in each case, you can boost your efforts with LinkedIn Ads. Discover what options you have!

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