Search for the answer to the question: „Who will help me scale my business and increase revenue?” should start with definitions.

If you missed this lecture in college, let me remind you, using a reliable source like Wikipedia, that marketing is:

• A social process where individuals and groups obtain what they need by creating, offering, and freely exchanging goods and services of value with others [Kotler, Keller 2011];
• Actions, institutions, and processes involved in creating, communicating, delivering, and exchanging products that have value for customers, partners, and society [American Marketing Association 2013];

And, from a Polish perspective:

• Marketing is not a set of tricks and temporary actions but a well-thought-out strategy and resulting tactics, tailored to the target audience, based on knowledge and research, and deeply grounded in market realities [Waniowski, Sobotkiewicz, Daszkiewicz 2014].

I’ve highlighted the key takeaway: Marketing is not just advertising! This idea is further expressed by Professor Edmund McCarthy, who formulated the concept of the 4Ps, or „marketing mix,” consisting of:

• Product: assortment, quality, brand, packaging (which is sometimes a service)
• Price: pricing policy, discounting, financing models
• Place: distribution channels, returns, logistics; for online stores, this includes payment options, costs, types and delivery times, and returns
• Promotion: advertising, merchandising, public relations, sponsorship
  
  

As we can see, advertising is just one part of marketing.

As an agency, which acts as an external entity, we have a much better chance of helping you achieve your goal of scaling your business and increasing revenue if we can influence a broader range of marketing activities beyond just advertising.

Typically, we work with clients by advising or implementing solutions related to logistics, pricing policies, and discounts.

In summary:

• If you’re thinking about how to grow your business and increase revenue, you should be interested in a marketing agency (like, for example, Yetiz).
• But if you’re looking for help configuring Google Ads campaigns, you can go to an agency specializing in SEM—they’ll probably do it as well as we would.