Some time ago, a popular children’s store website received a lot of negative feedback from the design community for using Comic Sans. It’s a fact that Comic Sans is perhaps the most ridiculed font in the world, and if the site’s designers used it consciously—without aiming for irony—it was undoubtedly a risky move. This made me reflect on how important typography really is in design and how much it influences the perception of the final product.

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