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Creatie en contentmarketing

Art Not Only for Art’s Sake
Creatie en contentmarketing

Art Not Only for Art’s Sake

Lately, I can’t shake the feeling that everything around us—from clothes to architecture to so-called art—has only one goal: to shock. It doesn’t matter if something is good, useful, or makes sense or has a purpose—what matters is that it’s different! And even though “different” stops being different when everyone adopts the same style (take, for example, the lumberjack beard, whose originality is now exceptionally eye-catching), for that one small moment, that brief instant, anyone can be a pioneer.

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Senior vacations, Imperiall
Brand building

Is Your Brand Ready for the Silver Tsunami?

People aged 50+ are becoming active internet users and are increasingly confident in making online purchases. Why are there more and more of them online? Why shouldn’t they be ignored, and why should more campaigns take the 50+ generation into account? Welcome to a world where the so-called „autumn” of a professional career is just the beginning of life online!

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Brand building

Take a Step Back to Sell More Effectively on Social Media!

Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.

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Brand building

Has the 5 Minutes of Deinfluencing Passed? We Check the Status of the Trend

Deinfluencing was recently a hot topic in the marketing world. On social media, creators promoted mindfulness, minimalism, and more thoughtful purchasing decisions. They highlighted the issue of consumerism and encouraged people to opt for cheaper alternatives over expensive brands. So, how is this trend, which has over 830 million tags on TikTok, doing now? Are we seeing its impact, and if so, is it positive?

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Jasper.AI Is More Than Just Content! Discover Which Tasks You Can Delegate to It
Alles

Jasper.AI Is More Than Just Content! Discover Which Tasks You Can Delegate to It

As a marketer in the digital world, you face enormous challenges in capturing and maintaining customer attention. With rapid changes in technology and consumer preferences, it’s essential to use advanced tools to optimize strategies and achieve better results. One such tool is Jasper.AI, which I previously wrote about in the context of its application for copywriters (link). Today, you’ll learn about additional amazing features of this tool that go far beyond copywriting and help streamline many other tasks that every marketer faces.

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Alles

Straight to the Heart of Your Audience: The Power of Content and Free Social Media Activities

Do you think you can’t afford effective social media campaigns? Not true! All you need is a willingness to discover what works on specific platforms and to know your target audience. Everything you read in this article (and possibly implement) relates solely to organic actions—those for which you won’t pay a cent, aside from your or your team’s time. Remember, well-targeted organic efforts can effectively compete with paid campaigns, especially on the platforms discussed below.

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Alles

Copywriting on the Wave of Change: 6 Skills Worth Developing

What’s the recipe for success in an ever-changing world? Continuous adaptation to new circumstances. For months now, marketers and content specialists have been driven by the presence of AI tools. In times when we can delegate more routine tasks to artificial intelligence, it’s worth focusing on skills critical for the future—such as strategic thinking and creativity. There are still many areas where AI cannot replace us! The development—or lack thereof—of soft skills could be the deciding factor in the success of your content team.

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Alles

Ads Manager or the „Boost Post” Button – Which One to Choose? Let’s Clear Up the Confusion!

If you manage a Facebook fan page, you’ve probably seen the blue „Promote Post” button under your posts. This is one of the advertising options offered by Meta. The second, more advanced option is creating campaigns in the Ads Manager. Are you wondering which is more effective? Do you believe that „Promote Post” is a good solution in every situation? Or do you think Ads Manager is too complicated? Find out what works best for you!

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Alles

Ads Manager or „Boost Post” Button – What to Choose? Clearing Up the Doubts!

If you manage a Facebook fan page, you’ve probably seen the blue „Promote Post” button under your posts. This is one of the advertising options offered by Meta. The second, more advanced option is creating campaigns in the Ads Manager. Are you wondering which is more effective? Do you believe that „Promote Post” is a good solution in every situation? Or do you think Ads Manager is too complicated? Find out what works best for you!

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