TikTok, the fastest-growing social media platform, has so far been associated with an endless stream of short video clips. With over 800 million active users, mainly from younger age groups (41% of them are aged between 16 and 24), users share various types of short videos and spend an average of 52 minutes a day on the app. It’s no wonder that brands are looking for ways to reach and engage such a massive audience. It seems that the partnership between Shopify and TikTok is stepping up to meet this demand.
The growth of social media is transforming many aspects of everyday life, including how we shop. As the e-commerce market has expanded, a new sector has emerged from it: social commerce, which operates within the realm of social media platforms. What exactly is social commerce, and what makes it unique?
Marketing Automation is an excellent way to enhance the efficiency of an already operating online store. In this article, we will present 8 practical applications of this communication channel and traffic acquisition method.
Marketing is a vast field focused on promoting products, services, and most importantly, the value they bring to the audience. Many techniques and tools are used for this purpose, but all activities essentially boil down to two main strategies. So, let’s take a closer look at what exactly lies behind the terms inbound and outbound marketing and what they encompass.
When a user interacts with a product, they encounter much more than just the visual design of a website or app. Alongside the arrangement of elements on the page and graphic components, they also engage with textual content. The way these texts are structured impacts how the product is perceived and whether the user can easily understand the message and navigate through the product. Let’s explore how content can either enhance or detract from the overall user experience.
Ceneo is a product offer comparison site from various online stores. It’s a platform where users search for the best deals on a given item.
In the previous article, we discussed two of the five factors influencing the choice of a marketing automation platform—namely, company strategy and the most popular tools. Today, we present the remaining three.
Are you wondering what to consider when choosing a marketing automation tool? This article will help you focus on the most important aspects. Today, you’ll learn about two of the five key factors influencing the choice of a marketing automation platform. Stay tuned for the rest coming soon!
One impression, one click, one cart, one purchase—the holy grail of every e-commerce business is to be so precise in marketing actions that every dollar spent generates revenue. But is it possible?
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