Home/

PPC

Kategoria: PPC

PPC

Starting a Collaboration with an Agency and Granting Access to Meta Ads
Anywhere Commerce

Starting a Collaboration with an Agency and Granting Access to Meta Ads

Starting a collaboration with an agency often involves a lot of agreements and what are known as „technicalities” regarding specific channels. It often happens that technical issues cause the most problems or even delay the start of a campaign. How can you get everything set up quickly? Today, we’ve prepared a detailed guide that will help you grant access to Meta Ads (the advertising panel for Facebook and Instagram) in no time!

Verder lezen »
Are You Buying Ads Directly from Publishers? Take Advantage of the Benefits of Programmatic. A Case Study from the Cosmetics Industry
Anywhere Commerce

Are You Buying Ads Directly from Publishers? Take Advantage of the Benefits of Programmatic. A Case Study from the Cosmetics Industry

Are you running advertising campaigns online? Collaboration between advertisers, agencies, and publishers can be much simpler with Programmatic. Streamlining processes is just one of many benefits. Transparency, unique ad placements, and unparalleled targeting precision are key features of Programmatic. See how we optimized the advertising budget of one of the major cosmetics brands in Poland!

Verder lezen »
Anywhere Commerce

How to Exclude Unwanted Traffic and Maximize Your Ad Budget in Google Ads?

Did you know that a well-curated exclusion list in Google Ads can protect both your budget and brand image? By using it, your ads are shown to the right audience, driving higher-quality traffic with a greater likelihood of conversion. Utilizing exclusion lists in Google Ads campaigns is one of our best practices in campaign management. See what we focus on!

Verder lezen »
GA4 Reports – Analyze, Create, Explore!
Alles

GA4 Reports – Analyze, Create, Explore!

New GA4 users often complain about the „lack of detailed reporting options” compared to GA3. But are they overlooking the incredible potential that GA4 offers? In the new platform, you can edit existing reports, add new ones, and even create more complex analyses. Find out: a) how to do this, b) what to focus on when working with GA4, and c) what benefits analyzing this data can bring to your business.

Verder lezen »
What's New in Google Ads for 2024? Overview of Key Changes
Alles

What’s New in Google Ads for 2024? Overview of Key Changes

In the dynamic world of marketing, keeping up with the latest updates in advertising systems and implementing new best practices has become increasingly challenging, requiring constant attention. Discovering new opportunities can be crucial to the success of Google Ads campaigns in the upcoming year. Learn more about the planned changes and key functionalities we can expect in Google Ads in 2024!

Verder lezen »
11 methods to improve data collection in Google Ads
Alles

11 Methods to Improve Data Collection in Google Ads

Did you know that you’re likely losing up to 30% of the data from the marketing tools you use? The restrictions on data collection are becoming more significant. That’s why it’s crucial to take advantage of every possible method to maximize the amount of information you gather about your audience, their behavior, and the results of your campaigns. Discover the TOP 10 proven methods our specialists use daily to manage Google Ads campaigns. The more valuable data you collect, the better and more informed business decisions you can

Verder lezen »
Anywhere Commerce

Are you running an e-commerce store or building your own? Google Analytics 4 is your must-have!

Discover the potential of Google Analytics 4 (GA4) and gain complete insights into your website’s data analysis. By reading our latest article, you’ll learn about the benefits of using GA4. You’ll get to know the key reports available in the service panel and find out which metrics are worth monitoring regularly to fully leverage the potential of your e-commerce. You’ll also read about professional methods for implementing GA4, which will allow you to customize the analysis to the unique needs of your business. Are you ready to elevate the effectiveness of your data analysis?

Verder lezen »