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Social media en Influencef Marketing

Photo-based Social Media — What You Should Know
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Photo-based Social Media — What You Should Know

As part of the Social Media Guide in Poland for IAB, a colleague from our team had the pleasure of co-creating a detailed analysis of platforms that revolve around photos. We’re talking about the most popular Instagram and its contemporary, Pinterest. Both of these platforms have been around for 10 years. What should you know about them, and how can they benefit your business? Let’s take a closer look and briefly summarize the key information.

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Changes to Facebook's Algorithm. What to Expect?
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Changes to Facebook’s Algorithm. What to Expect?

A few days ago, the Facebook team announced further changes to its algorithm. This time, the modifications are quite significant, as the priority in users’ feeds will now be given to posts from their friends, while the number of posts from pages they follow will be even more restricted. Facebook promises that if you publish valuable content, there’s nothing to worry about. However, looking at the platform’s past actions, it’s likely that already low organic reach will drop almost to zero.

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Facebook Shops — what do we know so far?
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Facebook Shops — what do we know so far?

Recently, Facebook announced the launch of a new feature on its social media platform — Facebook Shops. For now, the service will only be available in the USA, but over time, it is expected to roll out in other countries where Facebook operates. So, what is new about this introduced solution? How does it differ from the already existing Marketplace? We are happy to share what we know so far.

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n the Rhythm of a New Beat — TikTok and Shopify Join Forces
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In the Rhythm of a New Beat — TikTok and Shopify Join Forces

TikTok, the fastest-growing social media platform, has so far been associated with an endless stream of short video clips. With over 800 million active users, mainly from younger age groups (41% of them are aged between 16 and 24), users share various types of short videos and spend an average of 52 minutes a day on the app. It’s no wonder that brands are looking for ways to reach and engage such a massive audience. It seems that the partnership between Shopify and TikTok is stepping up to meet this demand.

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Social commerce — a growing market
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Social commerce — a growing market

The growth of social media is transforming many aspects of everyday life, including how we shop. As the e-commerce market has expanded, a new sector has emerged from it: social commerce, which operates within the realm of social media platforms. What exactly is social commerce, and what makes it unique?

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Facebook — upcoming changes
Social media en Influencef Marketing

Facebook — upcoming changes

A recent outage of the Messenger and Instagram apps caused a stir among thousands of users in many countries, including Poland. Although the issues were resolved within a few hours, it turned out that this was only the beginning of changes awaiting European users.

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Starting a Collaboration with an Agency and Granting Access to Meta Ads
Anywhere Commerce

Starting a Collaboration with an Agency and Granting Access to Meta Ads

Starting a collaboration with an agency often involves a lot of agreements and what are known as „technicalities” regarding specific channels. It often happens that technical issues cause the most problems or even delay the start of a campaign. How can you get everything set up quickly? Today, we’ve prepared a detailed guide that will help you grant access to Meta Ads (the advertising panel for Facebook and Instagram) in no time!

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