What is CUX?

CUX is the world’s first tool that detects user behavior and experience patterns on websites, rather than just collecting and aggregating data. By leveraging machine learning for predictive qualitative analysis, it helps you save time (previously spent on manual data analysis) and increase sales by identifying elements on your website that hinder conversions.

The creators of CUX prioritize that it should not merely be a data collection tool—such tools already exist on the market. CUX.io focuses on presenting key solutions for businesses, offering recommendations and insights on how to avoid design flaws that negatively impact conversion rates.

With CUX, you can track your website visitors in real time, analyze the number of clicks, zooms, scrolls, mouse movements, and more. This detailed tracking and analysis will help you improve your conversion rate and identify the strengths of your website.

Features like heatmaps record user activities as they navigate through different subpages. The tool also provides real-time information about browsing sessions, allowing you to easily determine which elements of your site are working effectively and which need improvement. Developers can use this data to understand current trends and update their websites accordingly.

To properly optimize your marketing efforts (which drive traffic from external sources), you need to know exactly what your users are doing throughout their customer journey—where they land, what they see, and how they react. Optimization is based on observation.

How to Optimize the Customer Journey for Your Product? Shorten it! Why? Online customers, in particular, don’t always have strong purchase motivation. Often, they visit your product or service page on impulse. The longer the path to conversion, the more time they have to change their mind!

Key Features to Consider

Here are some of the most valuable features of CUX that can help you implement necessary changes on your website:

• Comprehensive User Insights: CUX helps you better understand your users. No movement goes unnoticed. You can track which elements users clicked on, how long they spent on a specific subpage or the entire website, and which features were most popular.

• Conversion Waterfall Chart: The tool allows for detailed analysis of all key elements, optimizing your conversion rate.

• Automatic Event Recording: CUX automatically logs data on all events and analyzes how the conversion funnel performed. This feature helps optimize processes or products, ultimately leading to increased revenue.

• Individual Aggregation: Using heatmaps, you can track user activity across specific pages or groups of similarly designed subpages or categories. This feature is especially useful for analyzing user interactions with specific products on an e-commerce platform or determining which blog articles are being read.

• Session Recording and Playback: This feature records user activity on your site. You can replay it to understand the story behind every abandoned cart or why a user chose to leave. This helps improve customer satisfaction and convert visitors into buyers.

• Real-time Visit Tracking: You can monitor user activity on your website in real-time. Simply log in to CUX and enter the tool’s code—it’s that easy. Once everything is set up and running, you can analyze which elements of your site (e.g., design or product) are causing issues.

• Behavioral Data: This feature helps you understand user preferences and behaviors, allowing you to focus on the elements that truly matter.

• URL Tagging: URL tags enable you to run real-time tests of user activity. You’ll also receive campaign results, and detailed analysis will cover different website versions. The data gathered helps you determine the right strategy for managing your site.

CUX.io or Hotjar – Which Tool Should You Choose?

Why not Hotjar? If you’ve struggled with qualitative data analysis through Hotjar, know that you’re not alone.

To make a fair comparison, it’s essential to recognize that these are two completely different tools! Hotjar is a great entry-level tool for observing user behavior and gathering feedback through surveys.

With the growing trend of customer-centric approaches, Hotjar’s feedback analysis is limited to individual sessions. Hotjar only provides session recordings, not full user visits (assuming that a session equals a visit, which isn’t always true).

CUX, on the other hand, records entire user visits, not just sessions. Whether the user moves to another subpage or pauses their journey for half a day, CUX captures it all.

What’s most interesting? The Experience Metrics module. CUX allows you to measure customer frustration! Frustration is intangible, something that needs to be experienced to be quantified. CUX’s creators have managed to detect the frustration users experience while browsing your website! With this module, you can identify the areas of your site that cause irritation and anger in your users. You can see when:

• They zoom in on content because they can’t make out details in an image.
• Rage clicks or rage key presses occur because they can’t fill in a form field.
• They compulsively refresh the page because it didn’t load correctly the first time.
• They make frantic mouse movements in search of crucial information.

CUX not only incorporates all the functionalities of analytical tools (like Hotjar) but also automates the data analysis process, making it an innovation in user behavior analytics. Unlike Hotjar, CUX provides a complete picture of both quantitative and qualitative data and interprets it in the context of your business goals. See for yourself: https://cux.io/

Key Takeaways

• CUX.io is a Polish startup making its debut in the global market by utilizing machine learning for predictive qualitative analysis.

• Unlike similar tools, CUX doesn’t just collect and aggregate data (which takes a backseat), but it analyzes this data to provide you with actionable insights and recommendations for your digital product. This eliminates the need for in-depth data analysis skills or resources.

• CUX records entire user visits, not just sessions—enabling comprehensive behavior analysis based on complete data rather than partial information.

• CUX can identify areas of your website that frustrate your users. This allows you to understand what needs to be changed and how to make your website more user-friendly, meet customer expectations, and build brand loyalty.