Maciej Ilczyszyn, our Head of Performance, presented in the guide the best channels and formats for generating traffic for e-commerce, along with the necessary tools.

Google and Facebook are the most popular systems in the online advertising market—a fact that hardly needs convincing. But how can we wisely and efficiently use the potential of these two giants? Do we really need to limit ourselves to just these platforms, or is it worth exploring alternatives for your business?

If you’re curious about the answers to these questions, we encourage you to read the article, „Best for e-commerce: channels, formats for traffic acquisition, and tools.” You can find the full report, including Maciej’s section, through this link:

https://iab.org.pl/wp-content/uploads/2019/07/Poradnik-E-Commerce-2019.pdf

Oraz na stronie IAB Polska: https://iab.org.pl/aktualnosci/poradnik-e-commerce-4/