Brand presence in social media has practically become a necessity. Many people ask themselves daily: how do I get more likes on Facebook and Instagram? Social media is a crucial channel that can bring significant value to a company. However, looking at many business pages, it often seems that behind a large number of attractive icons, there’s nothing substantial.

What is my strategy?

Is social media part of a larger plan? Does it serve a specific purpose (sales, brand image, customer service), or are you doing it just because it’s expected? For social media to be effective, having a strategy is essential.

What social media platforms does my target group use?

Example: if your product is aimed at an older audience, there’s no point in wasting time on Instagram or Snapchat. Data on users of various platforms is readily available. Check it and make sure you’re not wasting time when your target audience is elsewhere!

Are my brand’s profiles managed by a competent person? Do they have enough time?

If you don’t know how to manage a Facebook profile, or the person you’ve assigned the task to is not a specialist or doesn’t enjoy social media, you’re losing twice. First, by not utilizing the potential of social media, and second, by wasting the time of someone who could be doing something more effective for your business. In such cases, it’s better to leave it to professionals.

Do I have time and ideas for my brand’s channels?

Nothing is worse than a neglected Facebook fan page with the last post from two years ago. The only thing such a profile will cause is disappointment for potential customers looking for information about your brand. Meanwhile, a dull channel, run without creativity, won’t engage existing followers or attract new ones. In such a situation, it’s also worth turning to professionals for help.

Facebook, YouTube, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Vimeo… and many more. After answering these questions, analyze your social media presence and start fully leveraging their potential!