Is Brand Strategy the Same as Marketing Strategy? Get to Know the Key Concepts in This Area
90% of the clients I talk to don’t have a strategy. Why? Because there isn’t a single, clear definition, which makes it harder to understand
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Autorka strategii marek oraz strategii komunikacji. Na co dzień odpowiedzialna za komunikację brandów w kanałach cyfrowych, włączając w to działania planistyczne w zakresie rozwoju marki. Koordynatorka wewnętrznych działań marketingowych agencji. Prywatnie miłośniczka sztuki współczesnej i polskiego reportażu.
90% of the clients I talk to don’t have a strategy. Why? Because there isn’t a single, clear definition, which makes it harder to understand
It’s no longer enough to just create great products and services. Currently, only 47% of a brand’s perception is influenced by attributes related to „customer
Can a single word work wonders in the business world? Yes – that word is 'name.’ The name of a brand, product, or even a
Can a single word work wonders in the business world? Yes – that word is 'name.’ The name of a brand, product, or even a
Om voorop te blijven lopen of gelijk te blijven met de concurrentie in de snel evoluerende e-commerce-industrie van vandaag, is het gebruik van marketingautomatisering essentieel.
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