How Do Popular Online Courses Work?

Popular online courses on e-learning platforms come in various forms. One of the most common formats is video recordings. The creators of such courses prepare training materials, presentations, workshops, or exercises and then record their sessions. The recorded material is then edited—subtitles are added, soundtracks are incorporated, and certain parts are sped up or cut.

After post-production, the course is published on the appropriate platform, where users can access it. Some courses are free, while others require a one-time payment or a subscription. Once purchased, the course remains available indefinitely, allowing users to revisit it multiple times. However, it remains just a recording—a tutorial video without the possibility of interacting with the instructor.

What Is a Webinar?

To facilitate interaction between participants and the instructor, some platforms have created dedicated channels. However, these often have limitations, and it’s not always possible to contact the instructor directly. A solution to this is real-time interaction during the training session. This is one of the main advantages of a webinar—currently one of the most popular formats for online training.

A webinar is a live training broadcast, allowing participants to interact with the instructor and ask questions or engage in hands-on exercises. This interaction typically happens through a chat feature, although other forms of conversation may be used, depending on the number of participants and the instructor’s preferences.

What Does It Offer? A Broad Range of Possibilities

Flexibility in Format

Unlike traditional pre-recorded courses, webinars offer the instructor great flexibility in how they conduct the training. They can stream live footage from their camera while simultaneously sharing their screen, presenting slides, and providing real-time commentary. Discussing processes while drawing diagrams on a virtual whiteboard? Why not? The format of a webinar can be highly adaptable, and thanks to participant interaction, it can evolve based on immediate needs. This provides immense opportunities for delivering valuable content.

Varied Applications

Webinars can be used to achieve different goals. Although their primary purpose is to impart knowledge or educate external audiences, they are not limited to simple online seminars. A webinar can be used to present a product to both potential clients and sales teams or partners. It’s an excellent method for introducing a new product or service through a presentation combined with a Q&A session, especially for digital products.

It’s also great for employee onboarding, allowing them to go through the process with the instructor and address any issues in real-time.

Building and Maintaining Relationships

Webinars typically focus on a specific topic and are aimed at particular target audiences. This makes it possible to reach potential customers or business partners who provide their contact information, such as an email address, when registering for the webinar. This generates valuable leads that can be nurtured toward conversion. The personal contact available during a webinar helps shorten the distance between the presenter and the audience, fostering a connection unlike any other medium.

Feedback — Invaluable Information

Participant feedback on the conducted training is one of the most valuable resources an instructor can receive. It not only helps improve the quality of knowledge delivery but also provides insights into the audience’s needs. From a business perspective, this is crucial, as it allows for crafting a tailored offer that resonates with potential customers.

In 90% of cases, participants in our clients’ webinars rated the experience as positive and valuable. This was possible thanks to a well-thought-out strategy and meticulous planning and execution.

How to Get Started?

Selecting a topic, title, and webinar format, planning the time frame, choosing an instructor and team, preparing the content, ensuring technical support, and promoting the event—this all requires considerable effort.

Not everything has to rest on the organizer’s shoulders, though. With our experience in this field, we are happy to provide both substantive and organizational support. Contact us, and we’ll gladly advise and assist you in delivering your webinar successfully.