Ceneo – A Must-Have for Every E-commerce

The vast majority of consumers visiting Ceneo are there to finalize a purchase. They go to Ceneo because they are already convinced about a product and want to compare prices. Once they find the best offer, they make the purchase. As a result, Ceneo generates enormous sales traffic, attracting over 23 million visitors every month! If you’re selling products online, being present on Ceneo is an absolute necessity. Companies just starting their e-commerce journey often face high initial costs, such as system implementations. In these cases, the cheapest and quickest route is to start with Ceneo. You only need to upload your product feed and pay 42 groszy per click to increase your chances of making a sale.

How to Sell on Ceneo

When browsing offers, customers mainly focus on the first 6 positions in the product listing. In other words, the higher your product is listed, the better. If your offer is ranked lower, the chance of someone clicking on it drops… almost to zero.

• 30% of people click on the first position,
• 20% on the second,
• 10% on the third,
• and the remaining 40% is distributed across all other positions.

As a seller, you have the option to boost your products so that they appear at the top, where the likelihood of a click-through to your store is highest. How? Through paid boosts.

Boosts and Faster Conversions

The cost of boosting a single product can fluctuate hundreds of times within a month. In such cases, manually monitoring your offers is nearly impossible. Here’s a simple example of how prices changed over the course of a month:

• 2022-03-07 12:12:26 – 8 groszy
• 2022-03-17 21:04:55 – 12 groszy
• 2022-04-01 17:06:32 – 18 groszy
• 2022-04-20 13:26:45 – 4 groszy
  
  
  

Automate!

How do you ensure that your product stands out among 30 million listings, reaching the top of search results in your chosen category? How do you do this effectively without draining your budget? In today’s world, where automation is becoming the norm, it’s important to find solutions that save time. If you run an e-commerce business and want to boost your visibility on Ceneo, we have a tool that can help! We developed software in response to the needs of our clients. It allows us to fully automate bid adjustments, taking into account variables such as the time of day, the number of offers, or site traffic. From our account statistics, we’ve seen that traffic from Ceneo can generate conversion rates between 2-10%. These kinds of results are only seen in offers at the top of the product listing. Before developing this program, we conducted manual tests that confirmed it’s impossible to constantly track changing positions. Managing multiple client accounts, manually adjusting bids wasn’t an option. Since physically managing a large number of e-shops was practically impossible, we turned to automation.

Master the Algorithms

But the program alone is not enough. To maintain full control, we not only monitor the positions of offers on Ceneo but also ensure that specific products or product groups are always at the top of the listings. We analyze the profitability of these decisions – determining whether it makes sense to promote certain products or temporarily pause them.

You no longer have to worry about losing top positions in product listings. You can delegate this task to us.

Conclusion – Why You Should Use Automation on Ceneo

• Achieve the lowest click-through rates (we find the lowest bid needed to reach the highest positions)
• Reduce campaign costs (the advantage of boosting individual products over groups)
• Save time (no more manual adjustments needed)
• Gain better conversion rates!
  
  

What’s Next?

I hope these explanations will help you navigate the world of Ceneo more easily. If you need support or have any questions, feel free to contact us.