In an era of increasingly strict privacy policies, the challenge of losing data on users and their behavior on websites continues to grow. As a result, optimizing paid actions becomes less effective, which in turn drives up customer acquisition costs. In response, digital giants are designing solutions to cushion the effects of the ongoing transformation in the digital world. Read the article below to understand why you’re losing user data and how you can prevent it!

Note! In my next article, I’ll present a use case that will illustrate the potential data growth achieved by implementing server-side tagging.
Check if any of these common e-commerce issues apply to you! In the publication, you’ll find sample research suggestions that will guide you in addressing problems such as low retention rates, high website traffic but relatively few purchases, or low demand for products you offer through cross-selling.