Creating Reels Has Never Been Easier!

Reels are short videos that allow you to easily and quickly showcase your product, tell your brand’s story, or educate your community—most importantly, they inspire large audiences!

Adam Mosseri, the current Head of Instagram, announced that IG is moving towards transitioning all video formats into Reels .

If this sounds overwhelming, don’t worry. Instagram offers basic editing tools like adding music and effects, so you no longer need external apps for editing! If you don’t want to spend time editing videos yourself, you can use pre-made video templates. Choose a template (already paired with music), insert your video or images, and Instagram will cut and sync everything to the chosen track. It couldn’t be simpler!

One clear advantage of Reels is the ability to reach a wider audience organically, as they can be viewed by users who don’t follow you. By using the right hashtags, you can appear on the Reels tab, Instagram’s main feed, or the Explore page—where thousands or even millions of views, and potential customers, are just a step away.

How to Use Reels for Brand Promotion

Instagram is a platform where you can surprise your audience in many ways, and product videos don’t have to be boring! Today’s online formats are very different from traditional TV ads. So, what makes a good Instagram video? It’s short, engaging, interactive, and leaves viewers wanting more! Follow competitors, explore international markets, and find inspiration! Or simply open the Reels tab and let the world of Reels unfold before you!

But Why Bother?
Instagram is estimated to have over 2 billion active monthly users. Even if you find this hard to believe, the fact remains that most of your customers are using this platform daily. That’s why it’s crucial to ensure easy access to your brand through this channel.
business.instagram.com

So, how do you do that?
There are plenty of ways to stay connected with followers and attract new ones! Use Reels—videos offer far more potential to showcase a product than static images. While a still photo might captivate with its aesthetics or highlight a few key features, a video can do the same, only faster and in a more engaging way.

Here are some ideas for creating Reels:

• Showcase the product
• Show the product in use
• Product in use / lifestyle
• Behind-the-scenes of a photoshoot
• Behind-the-scenes of your brand
• Brand story
• Tutorials (solve a problem, highlight current trends, share interesting facts, etc.)
• DIY
• Before/after
• Something interesting and inspiring
• Or simply promote your personal brand in an engaging way
  
  

Advertising in Instagram Reels

Beyond organic reach, you can opt for paid promotions and run ads within the Reels tab on Instagram. Meta offers support in the form of a tutorial to guide you through the decision-making process and ad setup.
Facebook Ads Guide

For video ads, you can set similar objectives as with standard formats like images or carousels. You’ll also receive technical guidelines on video settings and required parameters.
lh4.googleusercontent.com

Key Takeaways

• Instagram strongly promotes video content, with Reels—short, 15-30 second videos—at the forefront.
• Photos may soon stop “getting clicks” altogether.
• 50% of users are more interested in a brand when they see its ads on Instagram.
• Globally, 2 billion people use Instagram monthly.
• Your potential customers are scrolling through Instagram multiple times a day—make yourself visible! 😉 And if you’re unsure how, reach out to us—we can help!

Sources:
[1] Tech Drivers: Instagram surpasses 2 billion monthly users while powering through a year of turmoil, CNBC.