Organize the Basics

Do you specialize in selling fireplaces, heat pumps, cosmetics, or insurance? Let people know. Despite the rapid growth of Polish Instagram accounts, the trend remains the same. Everyone follows a similar pattern: a surge of motivation, setting up an account, a quick configuration. And then? The excitement fades, motivation runs out, and you hit a dead end.

If you have a brand strategy, you’ll know what to do next. But what if you don’t? Enter Business Model Canvas, a reliable tool to organize the basics of any business. It’s like a one-page business plan. Admit it, this is much less intimidating than a multi-page document that can keep you up at night for weeks.

With the Business Model Canvas, you’ll organize customer segments, the problems your target group faces, and most importantly, you’ll craft your value proposition. This will help you structure your communication from the start. Completing this document will take just a few hours, but it will set you years ahead in your journey to success. Why? Because starting with these core values, you’ll know what foundations your business is built on.

Set Up Your Account

One of the key steps in creating an Instagram profile is choosing the account type. There are two options: professional account or personal profile. With a professional account, you gain access to business features and analytics. These tools provide insights into your account’s reach, engagement, follower growth (or decline), and much more. This data will help you evaluate if you’re heading in the right direction.

You Have Access to Analytics—Now What?

Your bio and profile picture are crucial elements in this puzzle. Do you create the most beautiful brick fireplaces and pay attention to every detail? Do your heat recovery solutions help clients save thousands of dollars? Do you produce vegan cosmetics for people with skin problems? Or maybe your insurance services allow clients to feel secure about their future? Tell the community about it and give them a reason to follow you!

How do you write a short and compelling bio that explains why you’re on Instagram? Put yourself in the shoes of a potential follower or customer. What information would they want from you upon first contact? That’s exactly what you should include in your bio.

Great, But What Should You Post?

Knowing your target audience makes it easier to create content. Ideally, you would develop a communication strategy, but if you want to start right away, a simple method is to create content themes to guide your initial posts.

For example, if you’re in the insurance industry and want to post three times a week, you could follow this scenario:

1. Product value theme – A carousel post explaining the value of life insurance.
2. Customer Q&A theme – A reel addressing frequently asked questions from your clients.
3. Fact vs. Myth theme – A post presenting one fact and one myth about the insurance industry or the role of an insurance agent.

Based on these examples, it will be easier for you to create regular content themes. It’s a good starting point, and over time, you can expand to new topics.

Remember, Consistency and Perseverance are Key!

Drive Traffic to Your Profile

Instagram is a social platform driven by interaction. Make sure to tag other accounts (clients or partner brands) to increase your reach, comment on posts, respond to comments, and encourage discussions and other interactions.

It’s also a great place to collaborate with influencers.

Key Takeaways

• If you want your online efforts to be effective, social media must be one of the channels where your brand exists.
• Over 42% of buyers make purchasing decisions based on opinions they see on social media. By not investing in social media, you’re missing out on potential clients, and ultimately losing money.
• Building a brand and driving sales through social media must be based on relationships, and building these relationships is a long-term process. Be patient.
  
  
  

Source:
NapoleonCat Report, “Instagram Users in Poland,” November 2022