But should setting new trends always come at any cost?
You could, of course, wear a dress made of meat, stand in the middle of a church square, and try to sell vegan cookies, but would you sell even one? Wrong place, wrong target group, wrong way of presenting it…
And it’s that last point I’d like to focus on for a moment. In graphic design work, when a client’s vision collides with reality, expectations, and possibilities, presentation becomes a crucial element. Often, tried and true solutions, while not particularly original, turn out to be exactly what we need. The way we present ourselves should resonate with the audience we want to reach.
Therefore, it doesn’t always have to be flashy, dazzling, elegant, classic, modern, with beautiful photos, and also icons, fonts, and illustrations… Sometimes, it can simply be good. Sometimes, it can be just classic. Sometimes, just colorful is enough.
Let our distinction, in this overwhelming aesthetic mishmash, be that we know what we need and when to say, “enough.” And if we don’t know—let’s ask, listen. Let our originality lie in not blindly following the 'originality’ of others. Even if it means not using a bearded man and the Lobster font in an ad. 😉
O AUTORCE
Anna Owczarczak
Creative Director
Członek Zarządu i Dyrektor Kreatywny Yetiza. Zafascynowana typografią zwolenniczka powiedzenia 'lepsze wrogiem dobrego’. Lubi stonowane kolory i jednopikselowe linie.
