New AdWords Interface

It’s confirmed that the AdWords panel will undergo a major redesign. The new look will be the most noticeable change, with a focus on „micro-moments.” Importantly, the way campaigns are managed will remain the same, so no migrations or updates will be needed. The new design aims to make accessing key data easier and save users time. Google is also working towards a unified design across its services. While we don’t have an exact launch date for the new AdWords, it’s expected to be introduced no earlier than the end of 2016.

Google Analytics 360

That’s not the only major update from Google recently. They also unveiled a completely new version of Google Analytics: Google Analytics 360 Suite. What does it include?

• The former Google Analytics Premium,
• Google Tag Manager,
• Data Management Platform (DMP),
• Adometry,
• Google Data Studio 360 (for data visualization),

Google Optimize 360 (for testing and optimizing websites).

Some of these services are entirely new and are currently only available in Beta. The new Analytics is also integrated with AdWords and DoubleClick. The interface of the platform has seen significant changes as well. The creators of Analytics emphasize that this new suite is a fully integrated and easy-to-use measurement platform, and they hint that more updates are still to come!

Everything points to 2016 being a breakthrough year not only for Google but also for online marketers.