Right Column

The right column is one of two places where your ads appear on desktop devices. While it can be highly useful, it can also be tricky. Before publishing your ad, it’s essential to check its preview—sometimes the ad text in the right column is cut off by Facebook, or worse, it may not appear at all! Such an ad is unlikely to be effective or visually appealing.

Facebook Audience Insights

This tool is not only for creating target audience groups but also a goldmine of information about your audience. It provides valuable data on demographics, interests, competitors, and the behavior of your Facebook fans, which can be leveraged in other marketing efforts. Best of all, it’s available in just a few clicks and completely free!

Lookalike

Lookalike is another useful feature Facebook offers. Lookalike campaigns help you reach people who are most “similar” to your existing audience on Facebook or visitors to your website. The degree of “similarity” can be broadened or narrowed. Lookalike campaigns are a great and safe way to reach new audiences, and it’s a tool that shouldn’t be overlooked.

Ad Formats

Facebook offers ads in a variety of formats, which you should definitely take advantage of. For example, if your offer consists of multiple products, consider using the carousel format. If you’re focusing on mobile devices, use the canvas format, specifically designed for them. It’s crucial to approach each campaign individually and choose the format that fits best.