With this article, I’m kicking off a thematic series about online creators. I encourage you to follow my series, as it will feature three articles in total.
In the digital world, we rely on various authorities almost every day. Our purchasing decisions and opinions are often based on the recommendations of people we don’t actually know, yet for some reason, we trust them deeply.
In the digital world, we rely on various authorities almost every day. Our purchasing decisions and opinions are often based on the recommendations of people we don’t actually know, yet for some reason, we trust them deeply.
The Digital 2023 Global Overview Report is 465 pages divided into six areas: population, internet, social media, mobile, e-commerce, and digital marketing. Created in partnership with Meltwater and We Are Social, the report includes (as advertised by its authors) all the data and insights needed to understand the latest trends.
In an era of overwhelming messages, stimuli, products, ads, and impulsive buying, the time for de-influencing has come. In opposition to the „buy now, take advantage of the deal” mindset, it promotes rationality, minimalism, and more thoughtful purchasing decisions. What exactly is this trend, how is it already impacting the market, and does it have the potential to change the shopping habits of social media users?
People aged 50+ are becoming active internet users and are increasingly confident in making online purchases. Why are there more and more of them online? Why shouldn’t they be ignored, and why should more campaigns take the 50+ generation into account? Welcome to a world where the so-called „autumn” of a professional career is just the beginning of life online!
Deinfluencing was recently a hot topic in the marketing world. On social media, creators promoted mindfulness, minimalism, and more thoughtful purchasing decisions. They highlighted the issue of consumerism and encouraged people to opt for cheaper alternatives over expensive brands. So, how is this trend, which has over 830 million tags on TikTok, doing now? Are we seeing its impact, and if so, is it positive?
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