Understanding the factors that lead to subscription cancellations is crucial if you want to build a loyal and engaged audience. Gaining this insight will allow you to develop and implement effective strategies. Check out the most common reasons for unsubscribes and how to address them in a few simple steps!
More and more companies are becoming aware of their responsibility to create an inclusive and equal business environment. The development of this mindset has led to a new „trend”—the use of inclusive language in brand communication. This concept is gaining significance, becoming not just a trend, but possibly a necessity in business and marketing. Learn what this term means and why your company should also start using inclusive language when communicating with customers and employees.
In 2024, rising advertising costs have become an unavoidable challenge for marketers using Google Ads. Major changes in the advertising system and a rapidly evolving market mean that the competition for user attention is becoming increasingly fierce.
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