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7 października, 2024

Dzień: 7 października, 2024

7 października, 2024

How to Turn Data into Action? Improve Your Website and Boost Conversions with Actionable Insights
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How to Turn Data into Action? Improve Your Website and Boost Conversions with Actionable Insights

Most actions that users take on your website can be measured, which brings immense value to your business. With data on user behavior, you can effectively optimize paid activities, streamline lead generation and sales processes, and improve specific areas of your website in terms of UX. Learn which events are worth measuring, how to implement measurements in various tools, where to find data, and how to turn it into actions that drive profit.

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Jasper.AI Is More Than Just Content! Discover Which Tasks You Can Delegate to It
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Jasper.AI Is More Than Just Content! Discover Which Tasks You Can Delegate to It

As a marketer in the digital world, you face enormous challenges in capturing and maintaining customer attention. With rapid changes in technology and consumer preferences, it’s essential to use advanced tools to optimize strategies and achieve better results. One such tool is Jasper.AI, which I previously wrote about in the context of its application for copywriters (link). Today, you’ll learn about additional amazing features of this tool that go far beyond copywriting and help streamline many other tasks that every marketer faces.

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What's New in Google Ads for 2024? Overview of Key Changes
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What’s New in Google Ads for 2024? Overview of Key Changes

In the dynamic world of marketing, keeping up with the latest updates in advertising systems and implementing new best practices has become increasingly challenging, requiring constant attention. Discovering new opportunities can be crucial to the success of Google Ads campaigns in the upcoming year. Learn more about the planned changes and key functionalities we can expect in Google Ads in 2024!

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Straight to the Heart of Your Audience: The Power of Content and Free Social Media Activities

Do you think you can’t afford effective social media campaigns? Not true! All you need is a willingness to discover what works on specific platforms and to know your target audience. Everything you read in this article (and possibly implement) relates solely to organic actions—those for which you won’t pay a cent, aside from your or your team’s time. Remember, well-targeted organic efforts can effectively compete with paid campaigns, especially on the platforms discussed below.

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Copywriting on the Wave of Change: 6 Skills Worth Developing

What’s the recipe for success in an ever-changing world? Continuous adaptation to new circumstances. For months now, marketers and content specialists have been driven by the presence of AI tools. In times when we can delegate more routine tasks to artificial intelligence, it’s worth focusing on skills critical for the future—such as strategic thinking and creativity. There are still many areas where AI cannot replace us! The development—or lack thereof—of soft skills could be the deciding factor in the success of your content team.

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