The moment is inevitably approaching when the largest player in the browser market—Google Chrome—will block 3rd party cookies. This will likely happen between late 2022 and early 2023. Apple’s Safari and Mozilla Firefox have already done so. All of this is due to the privacy revolution happening right before our eyes, one of the manifestations of which is the GDPR (better known as RODO in Poland).
Did you know that a well-curated exclusion list in Google Ads can protect both your budget and brand image? By using it, your ads are shown to the right audience, driving higher-quality traffic with a greater likelihood of conversion. Utilizing exclusion lists in Google Ads campaigns is one of our best practices in campaign management. See what we focus on!
Nearly half of online purchases in Poland are made through social media [1]. Want to boost your sales through these channels? You’re on the right track! However, from experience, I know that you likely need to take a step back first. Your brand must be ready for successful sales on social platforms: it should be consistent and evoke positive emotions.
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