In a world where mass media is sustained by advertising, the average user often develops a distaste for intrusive pop-ups, especially when they offer irrelevant content. The answer to poorly targeted ads lies in contextual advertising campaigns. What are they, and what opportunities do they offer?
One impression, one click, one cart, one purchase—the holy grail of every e-commerce business is to be so precise in marketing actions that every dollar spent generates revenue. But is it possible?
It’s no longer enough to just create great products and services. Currently, only 47% of a brand’s perception is influenced by attributes related to „customer benefits”—specifically, the products and services offered. The other half is shaped by the brand’s impact on society (32%) and information about the company’s leadership behavior (21%).
Learn useful terms related to UX design. Explore the terminology you might encounter when working with an agency on website design.
Do you use these terms, or do you have different ones? #Yetizblog
Używacie tych nazw, czy macie może inne określenia? #Yetizblog
Find out how you can streamline your marketing efforts and save hundreds of hours. How can you expand your customer (and potential customer) base to boost sales in your store? Discover specific strategies!
We all make purchases, without exception – young and old, rich and poor, educated and still learning, healthy and sick. Regardless of where we are, at what stage of life, what our social status is, or what our problems, desires, and goals may be – we all engage in buying. I’m not only referring to the most common form of purchasing, such as the transaction between a consumer and a business when we buy bread, shoes, a refrigerator, or a vacation. There are also other types of exchanges where money isn’t always the currency. Sometimes, it’s our data that grants us access to the information we seek, or it’s our attention when someone is trying to persuade us (sell us) their idea or concept. Regardless of the payment system, the buying and selling process is a constant in our lives. We dedicate a lot of energy to managing it and making the right decisions.
According to all predictions, many markets will experience a recession this year. Even if it doesn’t affect all markets or directly impact certain consumer groups, the mere announcement of a recession will lead to further deterioration in consumer sentiment, resulting in lower sales, especially for impulse purchases. Shrinking target groups will increase competition, with more sellers vying for the same customer.
Your potential customers check Facebook or Instagram several times a day. Did you know you can showcase your products on these platforms? Learn how to create a shop on social media and start selling today!
Reels are the main trend on Instagram in 2021 and 2022. If your brand is already on IG or you plan to be, creating Reels is a must. If you want to keep your followers engaged for longer, start recording today! Photos in the feed are slowly becoming a thing of the past. Short, captivating videos offer huge potential to reach new audiences, as many brands that use this format have already discovered.
Did you know that you could be losing valuable data about your website users if your consent management platform is not implemented correctly? Furthermore, you could be at risk of facing financial penalties from the Data Protection Authority. Learn how to avoid these issues!
© 2024 YETIZ INTERACTIVE Created with ♡ by Yetiz
PRIVACY BELEID
