With this article, I’m kicking off a thematic series about online creators. I encourage you to follow my series, as it will feature three articles in total.

I wondered if writing about terminology still makes sense in an era where access to information is so easy. But while we have almost unlimited access to knowledge, time is not always as abundant. So perhaps gathering the most essential terms we use in brand conversations might be valuable for some. At least, that’s my hope.

**agency-glossary-episode-1-how-to-talk-to-creatives-about-a-brand

In the digital world, we rely on various authorities almost every day. Our purchasing decisions and opinions are often based on the recommendations of people we don’t actually know, yet for some reason, we trust them deeply.

In the digital world, we rely on various authorities almost every day. Our purchasing decisions and opinions are often based on the recommendations of people we don’t actually know, yet for some reason, we trust them deeply.

Account Based Marketing is an approach that is increasingly making its way into the mainstream of B2B marketing. Why B2B? Because it typically requires a deep understanding of the potential audience and relatively high investments per acquired (scaled) customer. In return, it offers higher ROI on the invested resources. Consequently, it works best where the potential reward is significant, which is usually in the Business-to-Business segment.

Original Content on Social Media – Will the Days of Finding Something Unique on Every Platform Return?
Instagram has decided to tackle the issue of content duplication across platforms by employing a carrot-and-stick approach. There will be some penalties, but also rewarding incentives. Will it work?