TikTok is definitely one of the „winners” of the pandemic. Although it had already won the hearts of teenagers, the increased time spent at home drew the attention and engagement of older users.
Starting cooperation with an agency always involves a lot of arrangements and so-called „technicalities” related to various channels. Often, it’s these technical issues that cause the most problems or even delay the campaign launch. How can you quickly get everything sorted?
In just a few days, Google will release another update to its search engine, focusing on user experience during interactions with websites. UX factors will be one of the main aspects considered in indexing and ranking websites in search results. Page load speed, interaction rate, and mobile optimization are just some of the elements that will become even more important after the June update. That’s why it’s worth getting familiar with the term SXO and planning the necessary actions today.
The world of social media never stands still. Both Facebook and Instagram are doing everything they can to attract users’ attention and keep them engaged for as long as possible. What new features can we expect this time?
For several years now, spending on programmatic advertising has been steadily increasing. Many analyses show that despite the benefits not being immediately apparent, companies are choosing to invest in this segment. Its position at a very early stage of the sales funnel and the difficulties in attributing conversions to actions can often discourage smaller players who do not plan their activities long-term.
However, companies that choose this form of advertising often win big, sometimes very big, thanks to the ability to deeply engage their users at all levels of interaction and to build strong brand awareness.
Ceneo is a product offer comparison site from various online stores. It’s a platform where users search for the best deals on a given item.
Pinterest still seems to be overlooked by most advertisers, and relatively few people are taking advantage of its potential. So, is it worth seizing this opportunity?
90% of the clients I talk to don’t have a strategy. Why? Because there isn’t a single, clear definition, which makes it harder to understand what it really is and how it tangibly impacts business. There’s also a lack of information on what the process looks like and what its outcomes are. The terminology surrounding this area definitely doesn’t help in making the decision about whether (and what) to choose.
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